SITE SELECTION

Choosing your next store location is a big task. Don't leave it to a company that sees you as just another number. At Franklin Street's Retailer 360, we are a hands-on partner, walking you through the good, the bad and the ugly of real estate—all without you having to break a sweat. We get to know your business goals and site requirements, making recommendations that will set you up for success. The Franklin Street difference isn't only in the way we treat our clients, it's in the way we operate internally as well. Through collaboration, our experts come together, across several business lines and office locations, bringing their expertise to one place to help you achieve your goals.

SITE FOR SUCCESS

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WHAT WE DO

UNDERSTAND

YOUR NEEDS

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DEVELOP A STRATEGY

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ANALYZE THE

TRADE AREA

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NEGOTIATE

DEALS

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PREPARE FOR COMMITTEE

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CROSS THE

FINISH LINE

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CASE STUDY

First Watch is a Florida-based restaurant chain, specializing in breakfast, brunch and lunch. First Watch currently has 200 locations across 26 states.

THE CHALLENGE

When First Watch approached Franklin Street’s Greg Eisenman, they had already been operating stores in the Atlanta market for several years but had not been rapidly expanding. In preparation for growth, First Watch’s branding and operations were given a refresh to help them make a statement as the premier breakfast, brunch and lunch option in as they began their push to expand.

THE SOLUTION

Franklin Street provides best-in-market knowledge and information to First Watch- striving to provide access for our client to the best possible sites regardless of whether those opportunities are readily known to be available.


Since Greg began assisting First Watch to secure best-in-market real estate in Atlanta, their new locations have continued to make a big splash, while also elevating the success of their pre-existing Atlanta locations as well. Franklin Street’s Retailer 360 team continues to help First Watch open new locations in highly desirable spaces. 

YOUR CONTACT

Monetha Cobb

404.832.1250 x 406

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